Dear customers,
We would like to inform you that this year IANIRO Italy did not exhibit at IBC 2009.
After a long cycle of successful participations, with growing stand areas in partnership with IANIRO UK/Libec Europe, we noticed unfortunately a strong decline of attendance over the last two years. Beginning of September 2008, before the financial and economic crisis showed their severe and long lasting effects in our industry, we had already decided not to reconfirm our stand booking for 2009. Of course the following events confirmed our good sense of timing.
Having seen IBC deprived of its capability to build new business for us, and at the same time regional exhibitions growing thanks to their territorial and cultural grip on the local players, we decided to stop this demanding but not rewarding investment.
It is our intention to replace the IBC budget by different initiatives, targeting the end users, country by country, with dedicated events (open houses, trainings or local shows). Our prior interest is to know the professionals who have their hands-on our products on the field, to receive their feed back and meet potential new customers.
Large and fancy international shows call only distributors and a limited number of technical managers, who have tight schedules, plenty of prior meetings and no focus on the world of accessories.
Local initiatives allow the attendees to focus on the products and services we offer. Hoping in a rapid improvement of the economical outline, please do not hesitate to contact us with your ideas about the opportunities we may have to show our new products in your country and catch the train of the recovery.
Sincerely,
Fabrizia Ianiro
